We had to sell pesticides to grape farmers for BASF.

So we positioned ourselves with the idea that, at BASF, science is an artform.

And stained microscopic photos of the actual chemicals was the executional idea.

BOS Sport was a new iced tea kinda sports drink.

We wanted to do something ridiculous to get everyone going.

So we proposed a digital challenge (to be linked to Strava) for South Africans to collectively run the distance to the moon.

Parmalat came to us because they were upset that people were buying milk as a staple rather than because they love it.

So we got weird with it and suggested a campaign to show love to the wonderful cows from whence our milk comes.

This morally ambiguous marvel was for Marlboro.
I just really liked the line.

Croxley stationary were looking for something more than the usual “back to school” campaign.

And since the fun in kids’ wild ideas for their futures linked nicely with the fact that a lot of the jobs they’ll one day be doing are ones that haven’t been invented yet, we turned ourselves into fake futurists and took some guesses.

The Kenyan dairy market is a complex one.
One of the producers with the largest market share has over 7 different brands of milk that are (largely) exactly the same product.

Same thing with yoghurt.

So when we sat down with them to divide up and cut out some of those brands, we decided to make an example of Delamere.

This launch campaign with a fashion feel for a yoghurt brand increased their sales by 40% in a month.

The advertising landscape in Kenya often needs a balance between smart thinking and very simple execution.