BetWay Kenya TVC

To launch this UK-based online betting company in Kenya, Betway came to us and asked for a simple campaign to express the joy of winning bets.

We wanted something that would catch on. Something that Betway could own.

So we created an original Kenyan track and choreographed Betway's very own
victory dance - uniting Kenya's betting champions in celebration with Betway.

The dance was even picked up by the local football team that Betway sponsor, and performed on the halfway line after a goal, live on national television!