Branding 101 - A starting point for startups
In collaboration with Vizeum, an innovative new Dentsu Aegis Network property, I helped create a seminar on branding and going-to-market messaging, media, and creative strategy for startups.
This was as part of a business development move for the agency. The intent was to help founders and CMOs better understand the process and the reasoning and importance behind building a strong foundation for your brand, rather than just relying on your idea to sell itself.
This is of course just a small taste of the seminar. The intent was to provide value in terms of understanding and practical education around branding within the context of their business.
Showing the role that promotion plays alongside their brilliant idea / solid price point / confident distribution.
Do get in touch if you’d like to know more.